This course presents ethical dilemmas in digital marketing and works through the implications of various actions, such as tricking search engines (typically called 'black hat' techniques), posing as customers in social media, making false or exaggerated claims, and using questionable or sneaky channels (e.g. popups and plugins). In this course, we will explore several issues or concepts in depth, first introducing the facets and aspects of the topic, then utilizing that knowledge to develop our principles and values through dialogue and the examination of multiple perspectives.
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